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- Hindustan limited Ltd. claim based on research conducted by Nielsen, [September 2013, 1485 households across 11 villages (six Test and five Control), Households with children aged below 12 years].
- lbid.
- Hindustan limited Ltd. claim based on research conducted by Nielsen, [September 2013, 245 mother's across 10 villages (Five Test and five Control), mother's of child in the age group 0-5 years].
- Hindustan limited Ltd. claim based on research conducted by Nielsen, [September 2013, 243 children across 10 villages (Five Test and five Control), children in age of age group of 8-12 years].