Yousef Al-Jarrah kicks off Lifebuoy’s handwashing programme in Saudi Arabia

Lifebuoy is partnering with Saudi Arabian celebrity Yousef Al-Jarrah to kick off its schools programme, educating children and their families about the importance of handwashing with soap at the 5 key occasions during the day. As part of the programme, Lifebuoy is running an exciting competition giving children the chance to be involved in Lifebuoy’s Little Doctors Camp – a fun and educational camp that teaches children to be handwashing ambassadors. Children can enter by registering on Lifebuoy’s website and committing to practicing handwashing at the key occasions. Every time a child shows they’ve washed their hands, they are rewarded with a new Lifebuoy video that gives tips to help them remember the key occasions. Children who sustain the habit for the whole month go into a draw to win a place at the camp.